a mad office — BlogShort, useful answers to the questions brands ask before they hire a studio: AI, 3D and film production, costs and rules.https://amadoffice.comHow much does an AI commercial cost in 2026?https://amadoffice.com/blog/ai-commercial-costhttps://amadoffice.com/blog/ai-commercial-costProjects at a mad office start at €3.500, excluding VAT. The market runs from a few hundred euros for a template video to €30.000 and more for broadcast work. What sets the price, and why AI is efficient rather than cheap.Sun, 25 Oct 2026 08:00:00 GMTTailored AIHow we brief a generative AI shoot like a real sethttps://amadoffice.com/blog/how-we-brief-an-ai-shoothttps://amadoffice.com/blog/how-we-brief-an-ai-shootGenerative tools are available to everyone, which is exactly why generic AI content is everywhere. Here is how we direct an AI production the way we direct a set: concept first, a lighting and lens language, a consistent cast, the product anchored in 3D, and the same edit and grade as film.Sun, 25 Oct 2026 07:00:00 GMTTailored AI3D render or product photography? When to choose whichhttps://amadoffice.com/blog/3d-render-or-product-photographyhttps://amadoffice.com/blog/3d-render-or-product-photographyPhotography wins on texture and authenticity. 3D wins once angles, colours and variants multiply, because the model is built once. AI sits on top of both. One table and a simple decision rule.Sun, 25 Oct 2026 06:00:00 GMT3D